VDI 4506 Blatt 4
Strategic sales - Brand management using Business Coach
At a glance
- German title
-
Strategischer Vertrieb - Markenmanagement mit dem Business-Coach
- Publication date
- 2013-04
- Publisher
- Engl. VDI-Gesellschaft Produkt- und Prozessgestaltung
- Related manuals
- Number of pages
- 56
- Available in
- German, English
- Abstract
-
This guideline will enable business leaders to analyze the current situation of their company and to realize all steps for the introduction and development of a brand and systematically manage the system and lead it successfully to the market. The core of the guideline is the Branding Coach, based on the Business Check, shown in guideline VDI 4506 Part 1. It is divided into six stages of development of the situation analysis to controlling and used as a positioning model the Brand Semantic Area.